Promotion · Multi-platform · Campaign

SAMSUNG — SMARTTHINGS
BUYING GUIDE 2025–2026

Role Product Designer

Duration 2025 — 2026

Overview

The Buying Guide is an offline promotional interface for Smart TV screens. I led the design of the interface and operation dashboard, rolling out across 8+ countries with a reusable component system.

Contribution

I was charged in a designer in the Samsung SmartThings Promotion Campaign. This project was designed to let customers, who visit offline home appliance stores, experience everyday life with SmartThings.

Interactions & Components

What was the
challenge?

We faced 3 crucial challenges in the project since it's run by international company, Samsung.

01 To deliver a consistent brand experience across 8+ countries on offline retail TV screens.

02 To design both various sizes of TV and tablet device size to optimize every web device environment.

03 To build a maintainable design system for consecutive two years (2025–2026) and maximize working efficiency.

optimized interfaces

For the TV screen, I designed an interaction system where 3D graphic assets' coordinates drive a natural exploration flow — allowing users to discover product features through intuitive navigation. On the tablet PC, I established component guidelines and interaction patterns that ensured a seamless experience across both devices.

Documentation

sustainable guide

To support smooth operation and management, I created detailed functional specification documents for each screen. This ensured that non-design stakeholders could understand, operate, and update the content without design dependency.

Results & Impact

8+
countries

Successfully rolled out across 8+ countries on Samsung Smart TV screens.

sustained for
2 seasons

The project was sustained for two consecutive seasons (2025 & 2026), validating the system's scalability and maintainability.

reusable
component

A reusable Figma component library was established, enabling faster iteration for future promotional campaigns.