Product Designer · Builder

My work begins
before the first screen.

0-to-1 product designer based in Toronto. I shape ideas into products — UX research, interface design, and design systems, from the first sketch to the final pixel.

Get in touch ↗

Selected work

Projects I'm
proud of

01UX Design

WKDK — Improving UX Flow of Saving Photos on Hybrid Mobile App

Redesigning the photo-saving flow for a store management app used in real workplaces.

02Design System

HDS WEB — Building a Design System for a Real Product

Designing and shipping a token-based design system used across a live mobile and web product.

03Product Design

Alain — Making a MVP AI-assist Dining App

Making an AI dining recommendation app for a food-tech startup.

04Dashboard · B2B

LK Territory — Dashboard Framework for Fulfillment Industry

B2B SaaS dashboard design for warehouse control and management systems.

05Responsive Web

Samsung — SmartThings Buying Guide 2025–2026

An offline promotional interface designed for Smart TV screens.

About me

I build products
from the ground up.

I'm Imseon — a 0-to-1 product designer based in Toronto. I start with UX research and data flows before a single screen is drawn, build through design systems grounded in brand identity tokens, and finish with high-fidelity interfaces polished to the last pixel.

This is how I've worked at early-stage startups, as the sole designer with full ownership of the product.

Capabilities

Product Thinking Core

UX Research Core

Interface Design Core

Design Systems Core

Brand Identity Passion

AI-assisted Design Passion

Let's work together

Whether it's a product, a brand, or just a conversation —
I'd love to hear what you're building.

Start a project →

My work begins before the first screen.

Projects I'mproud of

I build products from the ground up.

Let's work together

What is WKDK?

My work begins
before the first screen.

Projects I'm
proud of

I build products
from the ground up.